If you've been to Pascha in an Orthodox country in Eastern Europe - Russia, Ukraine, even Georgia - then you've seen the dozens and dozens of kulichi in baskets waiting to be blessed on the holiday. They're a standard part of every Pascha basket and Bright Week meal, and are pleasantly versatile, working well when fresh and slathered in syrnaya paskha and when older, toasted, and eaten with butter, jam, or another spread.